Bruce Potterton

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The Fletching Group is a talent identification consultancy. We find professionals who have the experience our clients need and we facilitate the introductions.
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Managing Partner
Management Consultant / Executive Recruiter

We are a talent identification consultancy that supports the needs of hiring managers whose requirements cannot be met by their internal team or HR group.

We utilize the Lean Startup methodology and provide seasoned expertise to evaluate, target, and nurture the right relationships for the organization.

The Fletching Group
Business Services & Consulting, Recruiting / Staffing / HR
Leadership & Organization, Career Management
Recruiting & Staffing

We are a management consultancy that supports the talent identification efforts of small and mid-sized organizations.

Simply put, we help executives recruit people and initiate sales conversations the way they would, if they had the time to do it themselves.


We provide seasoned expertise to evaluate, target, and nurture the right relationships for your business. We work on the recruiting and sales periphery, providing lead generation services to your internal teams.

We source for key individuals in a very unique way, one which is not only innovative, but is also highly effective. We are core experts at branding executives into targeted markets. Our processes focus on filling the front end of the pipeline and setting up initial meetings.

We are heavily metrics driven and run our searches based on a well-defined methodology, similar to a sales operation. Feedback loops are built into our processes to help tighten the search requirement and to evolve the outbound messaging campaigns. Individuals respond well to our outreach in part because they feel you have selected them personally. We are invisible in the recruiting and sales process yet fully manage the prospect pipeline. We adhere to a scripted workflow on your behalf that produces a steady stream of conversations and face to face meetings.

When you need additional support with your talent identification needs. We brand you into your target market(s) then provide you with the support, discipline and platform needed to recruit people the way you would, if you had more time to do it yourself.

SF1 San Francisco